We're in the software business. What do we really want to do?

Efficiently ship bug free code

Great, but what does that really mean?

• No Bugs - The software functions per our customers' expectations

• Efficiently - We use the least amount of effort and resources to make our product available

Delight our customers

Great, can we structure that so we can prove it?

• Delight - Our customers willingly (nay, eagerly) adopt new behavioral patterns supported by our product

• Customers - Any and all parties who expect our product to behave in a specific way when triggered to do so

Maintain our products

The product landscape and our staff are always changing. How do we ensure our ability to adapt?

• Product Landscape - Time change. Technologies change. Needs change. Ask AOL - or Blockbuster. We need to ensure we can detect the need to change and adapt quickly. This is the essence of Agile.

• Staff - People move on. We cannot rely on tribal knowledge to support our products. New hires must be able to understand our systems and be productive immediately.